The Walt Disney Co. A Diversified International Family...

â€Å"The Walt Disney Co. together with its subsidiaries and affiliates is a diversified international family entertainment and media enterprise. It operates through five business segments: Media Networks, Parks Resorts, Studio Entertainment, Consumer Products and Interactive Media† (Forbes, 2014). Globalization and technology changes have impacted Walt Disney Co. by being able to entertain and attract tourism around the world. Starting with the film of â€Å"Fantasia† in 1940, breaking language barriers. Then the first theme park open in Anaheim, California, now known as Disneyland. Disneyworld in Florida came along in 1971. Following internationally was Tokyo Disney 1983, Disneyland Paris 1992, Hong Kong Disneyland Resort 2005 and Shanghai†¦show more content†¦Technology allows Disney to offer customers of their attractions incomparable experiences (Epcot with millennial and scientific advancements), updated and consistent communications (online access for purchases, emails, hotels reservations, reservation confirmations, etc.) and the broadest scope in the capability to run the businesses efficiently. The resource-based model could be used to earn above-average returns for Walt Disney Co. by using its resources and strengths to confront or even dodge threats and weaknesses. Such strengths include cable networks operations enjoying significant reach, strong brand portfolio and diversified entertainment businesses. â€Å"Significant customer reach of cable network operations provides a competitive advantage that is not easily replicable. The large subscriber base therefore enables higher margins for the company. The company s large customer reach also highlights Walt Disney s appeal which facilitates better bargaining power with multi-channel video programming distributors (MVPDs), the primary revenue source for Walt Disney. Additionally, the companies which have high reach enjoy higher pricing for the advertisement sales on the channels. Accordingly, the company s large subscriber base and reach provide stability to the company s operations† (The Walt Disney Company, 2014) . Already a