Persuasive Writing - Using Typography in Your Sales Pitch

Persuasive Writing - Using Typography in Your Sales PitchWhen writing persuasive letters, the use of typography can be a great way to make your letters appealing. While some people may argue that this is not a good idea and that your message should be able to stand on its own, this is definitely not the case when it comes to persuasive writing.The best way to use typography in persuasive letters is to start with a strong font. Be sure to pick a large, bold typeface and take your time when choosing the fonts for your copy.You can use bold text or a regular font to highlight key points in your letter. Bold text should be used sparingly to keep the letter interesting. Once you have a bold font selected, use a few short paragraphs in a fairly simple format to provide the details of your sales pitch.As you read these paragraphs, you will begin to get an idea of what to use to create your most compelling letter. Keep the paragraphs short and simple so they are easy to understand without lo oking too wordy. Next, you will need to define your benefits as well as the benefits you are trying to sell.Give these two sections enough room to convey the content benefits of your product or service. In addition, make sure to include a list of testimonials to give the reader an idea of your credibility. Take care to have a professional feel about your copy so that the reader has a good idea of your intentions.The final paragraph should summarize your sales pitch. Make sure to direct the reader to take action immediately by informing them how to obtain your product or service and any shipping charges. Always include the correct contact information so that readers can follow up with you should they not be able to make a purchase in the near future.Your sales pitch can start by using a variety of different fonts in different sizes and bold. In order to include the weight and size of the letter, you will want to use bolding. Then, make sure to point out a few of the more important be nefits of your product or service.Don't be afraid to use multiple fonts in a single paragraph to make a strong demand for attention. Remember, the better your sales copy is written, the more the reader will be compelled to read the entire copy.